- Adobe has previewed some of the generative AI features coming to its video editor, Adobe Premiere Pro.
- Premiere Pro is slated to receive AI features like generative extend, object addition and removal, and text-to-video features.
- These features will arrive in beta later this year, but Adobe has not announced pricing for them.
- Generative Extend: Add frames to make clips longer, making it easier to time edits and add smooth transitions. You can even extend “silent” portions of audio to create ambient “room tone” to smooth out audio edits.
- Object Addition and Removal: This feature allows you to select and track objects and then replace them. You can also remove unwanted items or add them.
- Text-to-video: Generate new footage by typing in text prompts or uploading reference images. These clips can be used to ideate and create storyboards or B-rolls to augment live-action footage.
All three features sound exciting, though you can already find tools that can do these independently. We’ve already seen competitors like Runway AI offer text-to-video generation with AI, so Adobe isn’t first to the party anyway. However, the company is hoping to offer these tools directly within Premier Pro, going further and leveraging the models from OpenAI, Runway, and Pika through direct integration.
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