While Sonos just recently released the Roam 2 speaker and Ace headphones, the company still had two significant products planned for this year. However, due to the mobile app fiasco, CEO Patrick Spence announced that Sonos will postpone the hardware debuts to improve the app’s performance. During the third quarter’s earnings call (via The Verge), he stated:
We believe our focus needs to be addressing the app ahead of everything else. This means delaying the two major new product releases we had planned for Q4 until our app experience meets the level of quality that we, our customers, and our partners expect from Sonos.
This move makes business sense, given the app’s primary role in setting up and controlling Sonos hardware. No matter how exceptional the upcoming speakers are, users would be bound to a subpar experience if the essential app is buggy and slow. So, by pausing their launch to patch the application, the company could save its future products’ reputation from being tainted by the messy software.
There’s currently no official word on what the planned products are or their new launch window. However, recent leaks suggest that one of them will be Sonos’ flagship soundbar, dubbed internally as Lasso.
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