- Picsart has partnered with Getty Images to launch a new generative AI model.
- Trained on Getty Images’ library, the model will offer “commercially safe” AI-generated images.
Picsart already offers a range of generative AI-powered features to its subscribers, including an AI image generator based on the open-source Stable Diffusion project. In August 2023, the company announced that its AI had created over half a billion images. Likewise, Getty Images is no stranger to AI — it launched its own image generator last year. Before that, it filed a lawsuit against Stable Diffusion for allegedly stealing 12 million copyrighted works.
Relatively few companies can proclaim their AI image generators to be “commercially safe.” Adobe’s Firefly model comes close as it was claimed to be trained exclusively on the company’s library of stock images and art in the public domain. However, confidence in Adobe’s AI offerings has nosedived due to suspicions that the company used Midjourney images in its training data. A controversial update to Adobe’s legal agreement also left users fuming earlier this month. The company was forced to issue a clarification and promise it would never train its models on user-generated content.
Having said that, Adobe and Picsart target different segments of the creative market. Picsart’s smartphone heritage means that its users might be more likely to turn to AI assistance. We’ll know for sure when the company’s new model in collaboration with Getty Images releases later in 2024.
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