LinkedIn is experimenting with a TikTok-like video feed in its app

LinkedIn is experimenting with a TikTok-like video feed in its app post thumbnail image

LinkedIn is testing a brand new TikTok-like short-form video feed, the corporate confirmed to TechCrunch on Wednesday. With this new take a look at, LinkedIn joins quite a few different in style apps which have launched their very own short-form video feeds following TikTok’s rise in recognition, together with Instagram, YouTube, Snapchat and Netflix.

The feed was first spotted by Austin Null, a method director at an influencer company known as McKinney. Null posted a brief demo on LinkedIn showcasing the brand new feed, which lives within the app’s navigation bar in a brand new “Video” tab. When you faucet on the brand new Video button, you’ll enter right into a vertical feed of brief movies you can swipe by way of. You’ll be able to like a video, go away a remark or share it with others. The corporate didn’t share particulars about how the feed determines which movies to indicate customers.

The brand new addition is much like the vertical short-form video feeds you see in different apps, however whereas these feeds embody quite a lot of content material starting from comedy to cooking movies, LinkedIn’s feed is clearly targeted on careers and professionalism. Whilst you have all the time been capable of submit movies on LinkedIn, the brand new devoted feed is  designed to spice up engagement and discovery on the platform by presenting bite-sized movies that folks can shortly scroll by way of.

Microsoft-owned LinkedIn says movies have gotten certainly one of its customers’ desired codecs for studying from professionals and specialists, which is why it’s testing a brand new means for customers to find related movies. The characteristic is in early testing, so most individuals gained’t have entry to it simply but.

The launch of the brand new characteristic comes as many creators have amassed notable followings on TikTok for sharing recommendation and experiences relating to subjects like profession development, job searches {and professional} growth. LinkedIn’s new feed would give creators a brand new place to share their video content material and doubtlessly attain extra viewers. It’s potential that LinkedIn might also monetize the feed in some unspecified time in the future sooner or later to entice creators to submit their video content material on the app.

Though the characteristic presents new alternatives for creators, some customers may not see the brand new feed as a welcome addition to the app, as they could really feel inundated by the numerous completely different short-form movies feeds on in style apps.


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