Elon Musk says all premium subscribers on X will gain access to AI chatbot Grok this week

Elon Musk says all premium subscribers on X will gain access to AI chatbot Grok this week post thumbnail image

Following Elon Musk’s xAI’s transfer to open source its Grok large language model earlier in March, the X proprietor on Tuesday mentioned that the corporate previously often called Twitter will quickly supply the Grok chatbot to extra paying subscribers. In a post on X, Musk introduced Grok will change into obtainable to Premium subscribers this week, not simply these on the higher-end tier, Premium+, as earlier than.

The transfer might sign a want to compete extra instantly with different standard chatbots, like OpemAI’s ChatGPT or Anthropic’s Claude. However it may be a sign that X is attempting to bump up its subscriber figures. The information arrives at a time when information signifies that fewer individuals are utilizing the X platform, and it’s struggling to retain those that are. In line with latest information from Sensor Tower, reported by NBC News, X utilization within the U.S. was down 18% year-over-year as of February, and down 23% since Musk’s acquisition.

Musk’s war on advertisers could have additionally harm the corporate’s income prospects, as Sensor Tower found that 75 out of the highest 100 U.S. advertisers on X from October 2022 not spent advert price range on the platform.

Providing entry to an AI chatbot might doubtlessly retain X customers from fleeing to different platforms — like decentralized platforms Mastodon and Bluesky, or Instagram’s Threads, which quickly gained traction due to Meta’s assets to achieve over 130 million monthly users as of the fourth quarter 2023.

Musk didn’t say when Grok would change into obtainable to X customers, solely that it “can be enabled” for all Premium subscribers someday “later this week.”

X Premium is the company’s mid-tier subscription beginning at $8 monthly (on the net) or $84 per 12 months. Beforehand, Grok was solely obtainable to Premium+ subscribers, at $16 monthly or a hefty $168 per 12 months.

Grok’s chatbot could attraction to Musk’s followers and heavy X customers as it’ll reply to questions on matters which can be typically off-limits to other AI chatbots, like conspiracies or extra controversial political concepts. It is going to additionally reply questions with “a rebellious streak,” as Musk described has described it. Most notably, Grok has the flexibility to entry real-time X information — one thing rivals can’t supply.

After all, the worth of that information beneath Musk’s reign could also be diminishing if X is shedding customers.

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