ChowNow snaps up YC-backed POS platform Cuboh and is laying off staff

ChowNow snaps up YC-backed POS platform Cuboh and is laying off staff post thumbnail image

ChowNow, the net ordering platform and advertising and marketing service for native eating places, acquired Cuboh, a Y Combinator-backed point-of-sale (POS) platform that consolidates all orders from supply apps into one place.

This marks ChowNow’s first acquisition, which can assist strengthen its POS integration answer and assist eating places deal with orders throughout a number of providers.

Nonetheless, as a part of the acquisition, ChowNow laid off round 30 workers, bringing its whole workforce to 300. In the meantime, Cuboh’s whole 30-person workforce — together with advertising and marketing, gross sales, product and engineering — is transitioning to ChowNow.

“We sadly did do some little bit of a layoff as a part of the restructuring to finest place us,” ChowNow co-founder and CEO Chris Webb informed TechCrunch. This comes after the corporate laid off 100 people in 2022.

The monetary phrases of the deal weren’t disclosed.

Launched in 2012, ChowNow connects customers with local restaurants and helps companies set up a web based presence by offering customized on-line ordering methods and marketing support. It additionally presents a dispatch system that pairs eating places with supply drivers.

It doesn’t cost any fee charges like its opponents, and it permits eating places to maintain 100% of their earnings. ChowNow considers over 20,000 small eating places as clients and has helped course of greater than 250 million on-line orders. The corporate says it’s saved eating places $700 million in fee charges.

ChowNow is a worthwhile firm and has raised round $80 million up to now, Webb mentioned.

Cuboh is a notable addition to the corporate. Beforehand,  ChowNow’s dashboard may solely handle a restaurant’s in-house menu. Now eating places not need to manually handle all their menus, mitigating the potential for errors and general mayhem within the kitchen. Menus could be up to date throughout all supply apps to mirror out-of-stock objects and worth will increase, amongst different adjustments.

Beginning subsequent week, restaurant house owners can entry a newly launched bundle, “ChowNow + Cuboh,” for $275 monthly. The bundle combines ChowNow Professional ($199), the corporate’s flagship product that handles all ordering, advertising and marketing and operations, and Cuboh’s POS answer, which ranges from $100 to $200 a month.

And whereas ChowNow’s platform already integrates into over 30 POS methods — together with Toast, Otter, MobileBytes, Positouch and extra — Cuboh is delivering 14 further integrations to the desk, reminiscent of Clover, Lightspeed, Brink, Micros, Revel, Positouch, Sq., Par, Dinerware, Aloha, and extra.

Sooner or later, ChowNow needs to construct extra integrations, reminiscent of one for catering providers.

“It’s getting again to the longer-term product imaginative and prescient of what we’re constructing, of being the one platform eating places want for his or her whole takeout enterprise,” Webb mentioned.


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